We’re really excited to tell everyone about the new MemoryRanches.com. We built it at request of the owners to replace MemoryAngus.com (see “before” image below). Harmony Pearce, daughter of Memory Ranches’ owner Monty Pearce, is a professional photographer. She contributed the excellent images you’ll find showcased in the large slider on the home page, as well as those on the Pictures page. The combination of these awesome photos with our design that prominently features them on the home page, captures the reality of the cowboy life that’s still so vividly real at Memory Ranches, and yet a very common part of everyday life there.
One person who viewed the website just after we completed it, called it’s design “mind blowing.” We attribute this mostly to Harmony’s excellent photography, but hope that we’ve showcased and presented it, alongside the necessary content, in a powerful way.
Custom Development Solution
A main purpose of MemoryAngus.com was to showcase the horses they sell at a bi-annual sale held at their ranch. However, because the old site used only HTML, they had to build each horse’s profile page in a very tedious, manual, process that often resulted in broken links and other problems with the site.
So as part of creating the new MemoryRanches.com, we also built in a horse management system, that allows them to easily add horses to their site. It also automatically lists them on the appropriate page (either Our Horses or Horses for Sale) as well as within the appropriate gender category: stallion, mare, gelding, etc, based on the settings in the horse’s profile. It also automatically formats any pictures included, formats the other information on the horse, and even includes a pedigree and YouTube video, if that information is provided. “Banana” Gold Crown Harlan is a great example if you want to see what the resulting page looks like. Below is a screenshot of some of the options included in creating or editing a horse’s listing:
We’re very pleased with the end results. Plus the custom solution for managing horse listings was fun to build, and has hugely decreased the amount of time they have to spend listing horses on their site.