Why We’re Leaving

Godaddy has been the biggest, and supposedly best, in domain registrations for a long time. Because of that, they were the ones I went with when I registered my first domain back in the early 90’s. Since then, I’ve used them to register over 30 domains, sell one for $1500, and transfer over a dozen domains to-and-from my client’s own domain registration accounts. Consistently throughout, two things nagged at me like an itch in the small of my back, that I couldn’t reach:

1. The horrible design. Godaddy tries to hide an overwhelming, super-busy, interface behind bright colors and glossy graphics. But the fact is, it doesn’t work. Godaddy is difficult to use, plain and simple. Their site philosophy seems to be “overwhelm the user and maybe they’ll accidentally buy something they don’t want.” (continue reading…)