Here’s another great website we recently launched, but haven’t had time to announce until now. It’s the National Firearms Training Academy website. “NFT” or “NFT Academy” provides firearms training from the very basics of gun handling, storage, and child safety, to state-certified concealed weapons permit classes (currently offering UT, ID, and AZ), and even advanced courses for marksmanship, competition training, tactical, and more.
Owner True Pearce worked with us closely as we designed the logo that he feels represents his business well. We were able to come up with the logo you see here, featuring a handgun that appears to be holstered and non-menacing. He believes that armed citizens aren’t about aggression or attack. A common theme in the firearms and self-defense industry, is a gun pointed toward the viewer. True said that he felt this was the opposite message from what responsible gun owners view as their role. He wanted something that conveyed the passive, quiet strength of a law-abiding, well-trained citizen who chooses to own and carry firearms responsibly. We’re pleased to say we feel the final result does this very well. True’s response when he first saw the nearly-final version was exactly what we like to hear: “I like it.”
The website flowed from there, using elements from the logo and creating a full-fledged site, NFTAcademy.com, that allows True and his people to post news stories, add and edit classes, list them by state, and more. It also allows people interested in classes to enroll and pay online, email NFT, and learn about the company and the courses offered.
In order to put NFT ahead of the competition, we also built the website so it would be “responsive.” If you haven’t heard of this from previous posts on other sites such as Cool Kids Chairs and Pet Stop Vet, it means the website automatically adjusts how it displays on smaller screens such as tablets, and smartphones such as iPhones. Here’s two screens from an Android smartphone that show how it displays when viewed on a small phone-sized screen.
What do you think of the NFT Academy website?
We're based in Salt Lake & St. George, UT, but have clients all over: Southern CA; Seattle, & Eastern WA; Boise, Idaho Falls, ID areas; Page, AZ; Fort Worth, TX; Raleigh-Durham, NC; Melbourne Australia.